The Information Project

The case:

It all starts from the idea that there is important information around us and we don't always see it. Setting aside topics around politics, news, and social media, The Information Project dives into things you wish you knew about the world around you. Think illustration and infographics about eating seasonally, how your beverage is made and sourced, local edible plants and mushrooms, or what goes into the perfect bowl of pho. Part educational, part feel good, these visuals dive into everyday things we may overlook in a world increasingly dependent on the digital age. 

Deliverables:

+  Art Direction
+  Branding
+  Research  
+  UI/UX

Bringing information to life in colorful ways. 

We often take for granted things available to us in the grocery store. If there's a giant 2-for-1 sale bin, it's easy to ignore statistics of how it takes 60 gallons of water to grow a single avocado. The Information Project aims to bring moments of observation and added awareness to everyday choices.

We brainstormed things we wish we knew and noticed a similarity between knowledge gaps. A lot of the things we don't understand or pay attention to are due to other, readily-available options. We don't spend much time thinking about produce seasonality because our grocery store provides items year-round. We don't forage plants and wildlife for health benefits because we have pharmacies and in-store medicinal solutions. We don't think about where our clothing and household items come from, and what communities they impact, because we look for the affordable option. With all the advancement and convenience in today's society and culture we also find disconnect. The Information Project strives to build back some of those connections. 

Caza Creative, LLC

Emerging Small Business (ESB) 
Women Business Enterprise (WBE)